Why Berkeley Law Essay Sample?

Why Berkeley Law Essay Sample?If you want to write a quality Berkeley Law essay sample then the best way to ensure your papers turn out the way you want them to is to use the services of a professional essay writer. Even if you are an experienced academic with plenty of experience writing academic papers then it can be useful to look at a sample. It can be a good idea to examine an essay sample because it will help you see how an essay will look and feel when it is completed.Many students decide that they do not have the time or skill to carry out the painstakingly detailed research that is needed for writing an essay. However, it is important to remember that even though academic writing requires extensive research many students choose to make their paper look 'college' rather than use the skills they already have. Using a student law essay sample can ensure that the student takes on the skills required to write a high quality paper.If you do decide to hire a ghostwriter then it is worth spending some time looking over their previous work. Most students find it helpful to view their previous work through a ghostwriter's point of view. This allows them to get a more realistic idea of how the paper will look and feel.By looking at an essay sample, most students can identify areas where they may have made errors. The addition of an error note will also help you to see where errors may have occurred. It is also worthwhile to compare this letter of recommendation to one you receive from an older person who has worked as a ghostwriter for other people.The more error free the materials are the more likely it is that you will find that the first draft is free from errors. In most cases the first draft is quite clean and you can spot errors much easier. The first draft should be followed by a second draft in which any errors will be corrected.The new paper should be written very clearly and for the most part should not contain a great deal of grammatical errors. Howeve r, it is good to know that the law student should use as few words as possible. The more words the better but the essay should not be overly wordy. This ensures that the final product will be free from grammatical and spelling errors.It is also worth checking the qualifications of the writers whose essays you are using by examining their prior work. You should also check that they are registered to write under the Berkeley bar. Finally, it is worth making sure that the current ghostwriter has had at least three years' experience as a student.A good Berkeley Law essay sample is worth paying for. It will ensure that your paper is of the highest quality.

How to Add Content Lockers to WordPress (Quickly and for Free)

Trying to figure out how to add content lockers to WordPress? By that, I mean locking your content behind a notification that requires your visitors to complete an action before they view your content.As youve probably figured out, WordPress doesnt include this functionality in its core. But you can get it with plenty of handy plugins. And in this post, Ill give you some of the best plugins, as well as quick tutorials on how to use them to add content lockers to WordPress in various ways. Content locker is actually a fairly broad term. See, there are a variety of ways in which you can add content lockers to WordPress. So before you run off to start locking up your content, think about what you want to accomplish with your content locker.Generally, your options are requiring users to:Share or like your post on social mediaSign up for your email listRegister as a user at your sitePay a small feeWhile some plugins let you add multiple methods, most are focused on one specific action.So, quite obviously, if you want to boost your social media presence, youll want a social locker plugin. Whereas if you want to grow your email list, youll want something that offers email opt-in locker functionality.Ill cover plugins for each different use below.How to add a social locker to WordPressIf youre just concerned with adding a social locker to WordPress, OnePress Social Locker is a popular, free, and well-rated plugin for the job. OnePress Social Locker Author(s): OnePressCurrent Version: 5.3.0Last Updated: December 18, 2018social-locker.zip 88%Ratings 387,768Downloads WP 3.2+Requires You can use it to require users to either share or subscribe to three different networks:FacebookTwitterGoogle +You can also get more features in the Pro version.To use OnePress Social Locker, all you need to do is install and activate the free plugin from your WordPress dashboard.Once its activated, head to Social Locker → All Lockers and edit the locker youre interested in:Sig n-In Locker requires users to follow you to gain accessSocial Locker requires users to share or like on a social network for accessThen, you can configure the message and styling for your social locker. Below the configuration interface, youll see a live preview:Once youre happy with how your locker looks, save your changes.Now, to lock part of the content in your posts, you just need to use the new Social Locker button in the WordPress Editor:And your social locker is good to go!A more lightweight social locker pluginIf you want something a little more lightweight (but less flexible), Social Locker Content Locker – Locker Cat is a good option from a quality developer. Social Locker Content Locker Locker Cat Author(s): Fatcat AppsCurrent Version: 1.0.1Last Updated: July 19, 2018locker-cat.1.0.1.zip 80%Ratings 6,954Downloads WP 4.0+Requires To use it, all you need to do is install and activate the free plugin. You can configure some basics about the social locker by going to the Social Locker tab:Then, simply wrap the content you want to lock in the [lockercat] shortcode to require users to Tweet or share it on Facebook:How to add an opt-in locker to WordPressIf you want to add an opt-in locker to your WordPress site, OnePress, the same developer behind the social locker plugin above, also has an opt-in locker plugin called OnePress Opt-In Panda. OnePress Opt-In Panda Author(s): OnePressCurrent Version: 2.3.0Last Updated: December 18, 2018opt-in-panda.zip 88%Ratings 40,152Downloads WP 3.2+Requires It syncs up with all the major email marketing service providers to require users to sign up for your mailing list before they can view the content.The interface is pretty much identical to OnePress Social Locker (in fact if you install both, theyll actually work together).Just install and activate it, then head to Opt-in Panda → All Lockers to configure your opt-in locker:Then, you can add the shortcode to your posts using the Opt- in Panda button:And the plugin will lock up your content on the front-end:How to add a paywall and sign-up lockers to WordPressUnlike the first two uses, there arent any popular lightweight solutions for easily adding a paywall or signup locker to your content. They do exist, but none are popular enough that I feel comfortable recommending them.But while that may be the case, theres actually already a massive WordPress industry covering this use:Membership plugins.If you want to require users to pay or sign up in order to access certain pieces of content, youre probably best off just using a dedicated membership site plugin.And, as luck would have it, we actually have an incredibly detailed guide on how to create a membership site with WordPress.If you really dont want to deal with setting up a membership site, you can consider a plugin like Content Locker to require users to sign up to view your content. And if you want a paywall, you can find some plugins like Leaky Paywall.But ag ain I think that, at least most of the time, a membership site is your best option for these two applications.Wrapping things upThere you go a few different ways to add content lockers to WordPress.If you want the flexibility to stack social content lockers and email opt-in content lockers together, then using the two options from OnePress is a great solution. They integrate together, so you can manage all of your content lockers from one place.And if you just want a lightweight option for social lockers, I think the plugin from Fatcat Apps is a great solution that gets rid of some of the unnecessary features from OnePass.Just remember when you add content lockers to WordPress, you always want to make sure youre not tanking your sites user friendliness. That is, use content lockers judiciously. If you have any questions related to how to enable content lockers in your WordPress site, feel free to submit them in the comments section below.Free guide5 Essential Tips to Speed Up You r WordPress SiteReduce your loading time by even 50-80% just by following simple tips. * This post contains affiliate links, which means that if you click on one of the product links and then purchase the product, well receive a small fee. No worries though, youll still pay the standard amount so theres no cost on your part.

7 Reasons to Celebrate Your Favorite Teacher

7 Reasons to Celebrate Your Favorite Teacher The United Nations Educational, Scientific and Cultural Organization (UNESCO) instituted World Teacher Day on October 5. However, many countries observe Teacher Day celebrations independently. In America, students celebrate  Teacher Appreciation Week  in the first full week of May. In that week, Teacher Appreciation Day is celebrated on Tuesday. How You Can Celebrate Teacher Day On Teachers Day, students express their gratitude and  appreciation  to their teachers. Many educational institutes commemorate Teacher Day with elaborate entertainment activities that include short plays,  dance,  and music. Parent volunteers and Parent-Teacher Association (PTA) members often host a small celebration party for the teachers. As a student, you can put up banners, and posters with  a thank you note  scribbled on them. Express your appreciation through  thank you cards. 7 Reasons to Appreciate Teachers A Teachers Influence Lasts Forever: In the words of William Butler Yeats, Education is not the filling of a pail but the lighting of a fire. We must credit our teachers who ignite the fire of learning in the mind that is yearning for knowledge. Someone once said, Teachers dont impact for a year, but for a lifetime. A teacher can make a lasting impression on your mind. This influence persists beyond school, college, and university, and becomes the beacon of light, guiding us through the journey of life. Good teachers play the role of a parent, providing encouragement, inspiration, and invaluable guidance.Teaching Is Not Easy: Not everyone can be a teacher. Sure, you can pursue teaching programs to gain the necessary certification to be a teacher. But a good teacher has to have certain qualities to be an icon of inspiration. Great teachers are those who can extract the nectar of goodness from young aspirants. They can fish out the hidden qualities of every student. With words of inspir ation, persistent training, and rigid discipline, they steer the students in the right direction. Great teachers teach the student to believe that nothing is impossible. Teachers Impact Many Generations:  Everyone has a favorite teacher. You may love this special teacher for her charisma, enthusiasm, or knowledge. Often, your best memories of childhood revolve around a great teacher, who inspired and changed your life. Their words  or actions linger in your memory decades after you leave school. Subconsciously, you emulate them as you pass on your knowledge to the next generation. Thus, a great teachers influence can last for many generations.Teaching Self-Reliance: By setting the right example, a teacher can impress the importance of self-reliance, instead of expecting help from others. This can teach students to build on their strengths and be responsible for their successes and failures. Students can learn to push their limits.Teachers Teach You to Seek Knowledge:  You may have come across some teachers who instilled value education in you. This kind of education can mold a human being for life. Teachers bear an enormous responsibility of pa ssing on their wisdom and knowledge. Italian astronomer and mathematician Galileo expressed, You cannot teach a man anything; you can only help him discover it in himself. Good teachers help in enabling this discovery. They open new avenues  and encourage students to explore and achieve their true potential. The Best Teachers:  Recollect the good qualities of your favorite teachers. You may notice some common qualities. They motivated you to work harder, and take bigger initiatives. They are passionate about their subject and enjoyed teaching. Good teachers understand the importance of nurturing the love and thirst for knowledge. Some nuggets of their valuable advice remain with you forever. Their insight broadens your horizons and enables you to expand your knowledge.Teachers as Entertainers: Good teaching involves good delivery. African-American scholar and teacher John Henrik Clarke rightly said, A good teacher, like a good entertainer, first must hold his audiences attention; then he can teach his lesson. It is not enough to simply know your subject. To initiate learning, teachers have to make the classroom experience enriching. Appreciate Your Teacher's Efforts With Gratitude Use this opportunity to get to know your teachers better. Share your thoughts and ideas and learn what inspires them. Make beautiful Teacher Day cards with  Happy Teacher Day quotes to express your admiration. One beautiful Teachers Day quote by Albert Einstein goes, It is the supreme art of the teacher to awaken joy in creative expression and knowledge. Every Day Is Teacher Day Why wait for  Teacher Day to come around? You dont need a special occasion to express your affection towards your teacher. Make each day of your teachers life special with thoughtful words and deeds. A first-grade teacher is pleased as punch whenever she gets a hand-made card from one of her students. Overlooking the spelling mistakes and scrawny handwriting, she says that it is the thought that counts. Your Success Is Your Teacher's Success A teacher considers herself successful when her students achieve success in their respective careers. For her, the only reward is your advancement. On Teachers Day, pay a visit to your alma mater, and meet the teachers who molded you. You will be surprised to find that they remember you, even though many years have rolled by. Your visit might bring tears of joy to their eyes. Express your appreciation by writing a personalized message. It is the best gift you could ever give your teachers.

Financial analysis report Essay Example | Topics and Well Written Essays - 750 words - 1

Financial analysis report - Essay Example This can add to strength of Microsoft, showing that the company has a track record of rapid growth. Price/Sales Ratio: Microsoft’s price to sales ratio is above the industry average that shows that the company has better investment prospects than its peer companies or the market itself. Price/Book Value Ratio: This ratio should be lower for better value but Microsoft’s price/book ratio is greater than the industry. Therefore, market places less value to the book value of the company. Receivable Turnover: The receivable turnover shows that Microsoft can quickly convert its accounts receivable into cash than the other companies in the market. Current Ratio: The Microsoft’s current ratio is quite strong, following the trends. It is better than the industry showing that creditors have much security in investing in Microsoft. Quick Ratio: Microsoft’s quick ratio again reveals a favorable trend and a strong position. Inventory Turnover: The inventory turnover of Microsoft shows the marketability of its inventory and reasonableness of quantity on hand. It is lower than the industry average showing Microsoft’s weakness. Book Value/Share: Microsoft’s book value per share is greater than the other companies in the industry, indicating a high book value of net assets behind each share.

Love the Way You Lie by Eminem and Rihanna Essay - 1

Love the Way You Lie by Eminem and Rihanna - Essay Example Rihanna chants the chorus with words such as â€Å"†¦ That’s all right because I like the way it hurts.† The video is particularly useful since Eminem’s and Rihanna’s past lives were characterized by violence or abuse (Fallon 4). Eminem is fond of singing a lot about violence while Rihanna was once abused by Chris Brown. When one examines the video very carefully, it appears like it glorifies domestic violence. Eminem sings If she ever tries to fucking leave me again, I'm a tie her to the bed and set this house on fire.† Eminem appears to promote violence against woman since he is set to punish her partner if she decides to dump him (Enck and Blake 621). On the other hand, Rihanna sings â€Å"Just gonna stand there and watch me burn. But that's all right because I like the way it hurts.† Rihanna suggests that she may tolerate domestic violence if it is directed at her again (Cundiff 22). The song explains a superficial narrative of a violent relationship without an analysis. In the video, Eminem raps aggressively in the background insinuating that he is the male character that appears in the video. The video indicates how a love so violent at one time could quickly go wrong after some time. On the other hand, Rihanna sings as if she is the female character that appears in the video. Rihanna’s line, â€Å"I love the way you lie†, insinuates that the female character gets pleasure in being let down and mistreated. Both Eminem and Rihanna play their part in the video in front of a house that is burning. The flames may be representing anger, desire or even regret. The video helps to tell a story, but it fails to paint the whole picture that many anti-violence proponents have been witnessing. Viewers of the video may be left wondering what could have brought the two individuals to that place. In the video’s depiction, passion and violence appear to be the same thing.  

Concepts and principles of business to business marketing

Concepts and principles of business to business marketing The purpose of this paper is to discuss business-to-business marketing requires a special, unique set of marketing concepts and principles versus business-to-business marketing is really not that different and the basic marketing concepts and principles apply. The basic concepts and principles for business-to-consumer have been studied and the researcher agreed that the basic marketing and principles do apply. However, the application and implementation of the marketing strategy may need to be attuned to the nature of business-to-business activity. Business-to-business (B2B) can be explained as business that sells products or provides services to other businesses. These organisations in turn, may re-sell the products and services to final consumers; or they may use the products or services as an input for manufacturing of final consumer goods; or use it provide services to final consumers; or government that use these products and services to serve the society. While B2B activity may exist in both traditional form and online, the acronym B2B is commonly refer to the online variety (Jobber, 2007, p. 19). Whereas Business-to-Consumer (B2C) is defined as business that sells products or provide services to final consumers. These consumers can be either individuals or family units and these products or services is purchased for own consumption purposes. Although B2C activity may exist in both traditional form and online, the acronym B2C is generally refer to the online variety (McDaniel, et al., 2006, p. 196). Modern marketing concept can be defined as identifying and meeting targeted consumer needs and wants better than the competitor, for the benefit of the organisation and its stakeholders. Therefore, the function of marketing management will include formulating and implementing a suitable marketing strategy to achieve organisation goals; through satisfied customers (Kotler Keller, 2009, p. 45). To understand the marketing function, marketer needs to understand the core marketing concepts: the production concepts, the product concepts, the selling concepts, the marketing concepts, holistic concepts and societal marketing concepts. 1 In order to satisfy the targeted consumers, the marketer needs to understand the market environment and the consumer. Based on this understanding, a company will work out a Marketing mix and develop suitable marketing activities and deliver the value to the consumer. The traditional marketing mix consists of four elements: product, price, promotion and place (4-Ps). However, marketing in todays business world has evolved. It is important for todays marketer to include three additional Ps: people, process and physical evidence (Jobber, 2007, p. 19). One of the crucial exercise while developing marketing strategy, marketer will need to evaluate the companys general strength, weakness, opportunity and threats. This constructive methodology is also known as the SWOT analysis. It is recognised that from the basic marketing concepts and the marketing mix which have been mentioned earlier, there is a crucial element which a marketer must remember consumers. Consumers may be divided into two categories: final/ultimate consumers and organisational consumers. However, they are both the source of revenue for the organisation. They are the targeted people which the marketer would need to satisfy, in order to make the sales. Therefore, the basic marketing concepts and principles may be applied to both types of consumers. Only adaptation of the targeted consumer type is needed. The 4-Ps is a useful marketing tool in determining the marketers trade channels and their final consumers. The Product element in the 4-Ps is where the company needs to choose what type of product or service to provide to a group of customer, in order to satisfy their wants. This is especially crucial in new product development. A product may be in the form of physical goods, such as mobile phones, isotonic drink, LED television and etc. Service is intangible benefits that a company or individual can offer to the customers, such as financial consultant, medical care, and etc (Kotler, et al., 2003, p. 17). 2 Price is one of the most important components in the 4-Ps. This is due to the fact that it signifies the benefits that the company will receive from the sale of products and services. As compared to other elements of the 4-Ps, which represent costs. It is crucial for company to determine the most suitable pricing of its product. This is because product price may influence the purchasing decision of the buyer. Some companies may opt for lower price strategy by offering a lower price version of the same product offered by competitor (McDaniel, et al., 2006, p. 196). Promotion is the means for a marketer to communicate with the targeted customer, to enable the awareness of the product existence and availability. Marketer will be required to decide the channel of promotional activities suited for the product or service its offering. Some larger companies may choose television advertisement as the promotional activity, because it is able to cover wide audiences in a fast way. Some companies with a lesser resources may choose internet as their promotional tools, where the cost is lower and it is not limited by geographical boundary (Elliot, et al., 2008, p. 34). Place involves ensuring the products and services is available to the targeted customers. Marketer needs to decide on the distribution channels and the management of the product location, transportation and etc. A good distribution method is able to create competitive advantage for the company. This is apparent in the case for Dell computers (Kotler, et al., 2003, p. 17). People play an important role in todays business. The quality of service by the companys employee very much influence customers impression on the companys product. This is particularly essential to the service industry. Potential customer may walk away from a purchase if they feel that they receive ill-treatment from the sales staff. Study has shown that a company is able to generate more sales by improving customer service (Mathe and Shapiro, 1993). Physical evidence represents the ambience where the service is being carried out. The physical environment, decoration and colour which are visible to the targeted customers have the ability to affect the customers decision (Kotler Keller, 2009). 3 Process is the flow of activity or the medium of transaction where customers obtain services. Process decisions completely influence how the company delivers the service to the customer. It is understood that in order to establish a suitable marketing mix, a company must understand its targeted customer. And this customer can be divided during the process of market segmentation and target marketing. A company should be able to differentiate its customer base; whether they are final consumer (B2C) or organisational consumer (B2B). After identifying this, the same seven Ps may be applied to targeted consumers. Coviello and Brodie (2001) found that existing business process for both B2C and B2B companies is concerned with managing the marketing mix to attract customers. This is also known as transaction marketing. Either final consumer or organisational consumer, the marketer should consider all the seven elements in marketing mix to derive on the most suitable marketing strategy. Some might argue that basic marketing concepts are suitable for a B2C environment. However, study has shown that even international company like Levi Strauss (a renown clothing brand, specialise in jeans) needs to make certain adaption in developing its marketing mix. By understanding each countrys local cultural, physical environment, legal issues, and etc; Levi Strauss is able to apply the right marketing mix to the right consumer group (Vrontis Vronti, 2004). 4 Further the seven Ps, the SWOT analysis of the company is also important to the marketer. The analysis examines the companys internal environment (strengths and weaknesses) and external environment (opportunities and threats). By knowing the companys resources and capabilities, it is possible to turn weaknesses into strengths. Knowing the market environment and trends, it is possible to convert threats into opportunities. SWOT analysis is not limited to certain type of business or consumer. It is about the study of the companys internal and external environment. Therefore, this same basic concept is applicable to both B2B and B2C companies (Elliot, et al., 2008, p. 34). Todays business environment is very dynamic; a marketer should realise that the older marketing concepts is insufficient for a successful marketing strategy. In order to have a more comprehensive strategy, marketers have adopted the Holistic marketing concept. It is the concept that accepts everything matters in marketing, extensive outlook of the business environment is necessary for successful marketing campaign. It is concern with relationship marketing, integrated marketing, internal marketing and performance marketing (Baines, et al., 2008, p. 12). 5 The holistic marketing concept is another evident that shows it does not limit to B2C environment, and the basic concept can be applied to B2B environment. However, some adaption may be required during the application and implementation process. Study has indicated that marketing comprises the whole business; as a result, it includes top management, administration, production, finance and other functional departments. Marketing-oriented management signifies todays business environment. A company who recognises this phenomena would be able to swift its organisation to a more competitive edge; performing better than its competitor (Polese, 2004). It has been established earlier that basic marketing concepts and principles apply to both B2B and B2C business environment, only the application of the marketing strategy needs to be adapted accordingly. The objective of marketing is to identify and satisfy the needs and wants of targeted customers, better than the competitor. The targeted customers of B2B are the organisational buyers. Business marketer faces the same challenges of consumer marketer. However, there a few aspects of business market which are undoubtedly differ from consumer market (Baines, et al., 2008, p. 659). 6 It was found that organisations in USA, Argentina and New Zealand still uses the traditional four marketing mix as a general guide in their marketing practices. Although the new modern marketing concepts are included in their effort to reach out to targeted customers. Some countries may uses transaction marketing, or some may opt for network marketing. It shows that basic marketing concepts are applicable to both B2B and B2C (Pels, et al., 2004). In order to the understanding of business market, the marketer should be concerned about the buying process of the organisation. The organisational buying process has a few stages more than of consumer buying process. There are eight stages involved, please see figure 4 below. Understanding the difference between business market and consumer market is necessary. Lilien (1987) argued that B2B market is distinctive due to several reasons. The business market generally has few and larger buyers, i.e. the purchase quantity will be large. And the buyer is unable to take any risk of errors, because it may be part of the organisations cost saving strategy. The difference between consumer and business marketing were also documented by Simkin (2000). Simkin believed that business market is conventionally involves the business market structure and market demand; the nature of the buying unit within the organisation; and the type of decisions and the decision process involved (Kotler et al., 2001). Hakansson (et al., 1976) also characterise B2B companies as containing a lot of customers and require to be handled individually. 7 There is close relationship between supplier and customer. As argued by Gruen (1995), B2B marketing is motivated very much by relationship. From strategic aspect of business, it is more beneficial to the company to maintain its current customer, compared to attracting a new customer. The long term customer who is satisfy with the companys service may act as the ambassador to the company; spreading the goodwill of the company which may encourage new customers (Cann, 1998). A research into organisational buying behaviour done by Sheth (1996) has shown the organisation behaviour is changing from a transaction-centred to a relational-centred value. Adaptation is needed from the traditional marketing concepts. This is crucial in order to provide the right products and services to the targeted consumers (Hallen et al., 1991). Professional purchasing, this may consist of a team of procurement staff or a few business units. Multiple buying influences, whereby buying process is required to go through several formal and legal documentations and approval. Multiple sales calls; derived demand; inelastic demand; fluctuating demand; geographically concentrated buyers and direct purchasing. Although both business market and its buying process contrast dramatically from that of consumer market, the basic market concepts and principles is still applicable; which is meeting and satisfying customers needs. Only adaptation to the targeted organisational buyer may be needed. In summary, a special and unique sets of marketing concepts and principles is not necessary for B2B, only application process may be adapted. 8 List of References Baines, P., Fill, C. and Page, K., 2008, Marketing, Oxford University Press, New York. Cann, C.W., 2004 Eight Steps to Building a Business-to-business Relationship, Journal of Business Industrial Marketing, vol. 13, no. 4/5, 1998, pp. 393-405. Coviello, N.E. and Brodie, R.J., Contemporary Marketing Practices of Consumer and Business-to-business Firms: How Different Are They?, Journal of Business Industrial Marketing, vol. 16, no. 5, 2001, pp. 382-400. Elliot, G., Rundle-Thiele, S., Waller, D., Paladino, A., Pride, W. and Ferrell, O., 2008, Marketing: Core Concepts and Applications, 2nd Asia-Pacific edn, John Wiley Sons Australia Ltd., Queensland, Australia. Hallen, L., Johanson, J. and Seyed-Mohamed, N., 1991, Interfirm Adaptation in Business Relationships, Journal of Marketing, vol. 55, April, pp. 29-37, cited in Brennan, S., Turnbull, P.W. and Wilson, D.T., Dyadic Adaptation in Business-to-business Markets, European Journal of Marketing, vol. 37, no. 11/12, 2003, pp. 1636-1665. Hakansson, H., Johanson, J. and Wootz, B., 1976, Influence Tactics in Buyer-seller Processes, Industrial Marketing Management, vol. 5, December, pp. 319-32, cited in Reed, G., Story, V. and Saker, J., Business-to-business Marketing: What is Important to the Practitioner?, Marketing Intelligence Planning, vol. 22, no. 5, 2004, pp. 501-510. Jobber, D., 2007, Principles and Practice of Marketing, 5th edn, McGraw-Hill Education, London. Kotler, P., Armstrong, G., Saunders, S. and Wong, V., 2001, Principles of Marketing, 3rd edn, McGraw Hill, New York, NY, cited in Reed, G., Story, V. and Saker, J., Business-to-business Marketing: What is Important to the Practitioner?, Marketing Intelligence Planning, vol. 22, no. 5, 2004, pp. 501-510. Kotler, P., Ang, S.H., Leong, S.M. and Tan, C.T., 2003, Marketing Management an Asian Perspective, 3rd edn, Prentice Hall, Singapore. Kotler, P. and Keller, K.L., 2009, Marketing Management, 13th edn, Pearson Education Inc., New Jersey. 9 Lilien, G.L., 1987, Business Marketing: Present and Future, Industrial Marketing and Purchasing, vol. 2, no. 3, pp. 3-21, cited in Coviello, N.E. and Brodie, R.J., Contemporary Marketing Practices of Consumer and Business-to-business Firms: How Different Are They?, Journal of Business Industrial Marketing, vol. 16, no. 5, 2001, pp. 382-400. Mathe, H. and Shapiro, R.D., 1993, Integrating Service Strategy in the Manufacturing Company, Chapman Hall, London, cited in Gebauer, H., Wang, C.Z., Beckenbauer, B. and Krempl, R., Business-to-business Marketing as a Key Factor for Increasing Service Revenue in China, Journal of Business Industrial Marketing, vol. 22, no. 2, 2007, pp. 126-137. McDaniel, C., Lamb, Jr., C.W. and Hair, Jr., J.F., 2006, Introduction to Marketing, 8th edn, Thomson South-Western, Ohio. Pels, J., Brodie, R. J. and Johnston, W.J., 2004, Benchmarking Business-to-business Marketing Practices in Emerging and Developed Economies: Argentina Compared to the USA and New Zealand, Journal of Business Industrial Marketing, vol. 19, no. 6, 2004, pp. 386-396. Polese, F., 2004, Lintegrazione Sistemica Degli Aggregate Reticolari di Impresa, CEDAM, Padova, cited in Gummesson, E. and Polese, F., B2B is Not An Island, Journal of Business Industrial Marketing, vol. 24, no. 5/6, 2009, pp. 337-350. Reed, G., Story, V. and Saker, J., Business-to-business Marketing: What is Important to the Practitioner?, Marketing Intelligence Planning, vol. 22, no. 5, 2004, pp. 501-510. Simkin, L., 2000, Marketing is Marketing Maybe!, Marketing Intelligence Planning, vol. 18, no. 3, pp. 154-8, cited in Reed, G., Story, V. and Saker, J., Business-to-business Marketing: What is Important to the Practitioner?, Marketing Intelligence Planning, vol. 22, no. 5, 2004, pp. 501-510. Vrontis, D. and Vronti, P., 2004, Levi Strauss: An International Marketing Investigation, Journal of Fashion Marketing and Management, vol. 8, no. 4, pp. 389-98, cited in Levis Adaptable Standards, Strategic Direction, vol. 21, no.6, 2005, pp. 14-15. 10 11

Barbie Doll

Barbie Topic: Barbie General Function: To inform Specific purpose: To inform my audience of the history of the Barbie Doll. Organization Design: Topical Introduction Attention-Arousing and Orienting Material: When you think long hair, perfect skin, trendy clothes, and a rockin’ body, what comes to every little girls mind? Barbie of course! Credibility: As a child I had a Barbie or two, or twenty. When the day was rainy and no friends could come over and play I always knew my dear friends Tara and Tonya would be there for me.They were my favorite Barbie. They were twins, only because one Christmas I received the same doll from two different sides of the family. Both with long brown hair like me. In a way I felt like we were triplets. Hey! Every girl can dream. Thesis statement: Barbie was known to be every little girls friend and best secret keeper. Preview of the Main Points: First I will inform you a little about who had the brilliant idea of Barbie. Secondly I will give you the history of the very first Barbie. Lastly I will describe the changes of Barbie from then until now. Transition: Let me start off by telling you who the master mind behind Barbie was) Body I: The Barbie doll was invented in 1959 by Ruth Handler, whom referred to herself as â€Å"Barbie’s Mom† A: Ruth (co-founder of Mattel) invented and anatomically improbable molded plastic statuette named Barbie. 1. Ruth was born November 4, 1916 in Colorado. 2. She lived 84 long years before kicking the bucket on April 27, 2002 in Los Angeles, CA. 3. Ruth was the first to invent, first to patent, the doll we call Barbie.B: After watching her daughter spend long hours making paper dolls, she knew there had to be a better way 1. Ruth wanted every little girl to have the chance to be who she dreamed of 2. With Barbie it was possible for every girl to escape from life’s busy times. 3. She could grab her Barbie and BOMB†¦ she was all the sudden imagining roles as college st udents, cheerleaders, and adults with any desirable career. 4. She wanted to better facilitate the way young girls were playing with their dolls. (Transition: Who is Barbie? II: Barbie, invented in 1959 is the icon for both a steady outlet for girls dreams and a ever changing reflection of the American society. A. Unlike the baby dolls, Barbie had an adult bod 1. Barbie represents a woman of choice 2. Barbie can be a doctor today, and live off her dads money tomorrow. 3. Even in the early years of Barbie she didn’t have to settle for only being Kens Girlfriend. B. The first Barbie was sold for $3 1. Her additional clothing, based on latest runway fashion was sold for $1-5 . In the first years, 300,000 Barbie’s were sold. C. There’s not just one type of Barbie 1. In 1965, Barbie had bendable legs and eyes that opened and closed 2. In 1967, Barbie’s waist could now twist and turn 3. The best seller was released in 1992, the â€Å"totally Hair Barbie† (Transition: Barbie has underwent a couple â€Å"surgeries† over the years) III: Barbie has changed a lot over the past 54 years A. Barbie now days are a bite different 1. From the first Barbie to the ones now day a lot has changed 2.Some of these changes are a. Arched back b. Underwear are now flesh colored c. Her ribcage is more deflated d. She gained a butt B. Barbie’s clothes have become more reveling 1. Her first outfit (the 1 piece black and white swimsuit) is now a string bikini 2. Skirts have become shorter 3. Dresses are a lot tighter C. The first Barbie’s didn’t really branch out as far as hair colors and skin tones. 1. Today Barbie’s come in every hair color 2. Her skin is darker in some than others 3. The first black Barbie was introduced in 1980Conclusion Signal of end: In Conclusion Summary statement: You didn’t know there was that much to know about our miniature us did you? Neither did I. The fact that Ruth got such a brilli ant idea from just watching her daughter play, or how much history was in such a small thing. And all the changes a plastic doll can make on young girls life. Concluding Remarks: I just want to leave you with some words form Ruth herself. â€Å"Every little girl needed a doll through which to project herself into her dream of her future.If she was going to do role play of what she would be like when she was 16 or 17 is was a little stupid to play with a doll that had a flat chest. So I gave it beautiful breasts. Work Cited http://ic. galegroup. com/ic/ovic/MagazinesDetailsPage/MagazinesDetailsWindow? failOverType=&query=&prodId=OVIC&windowstate=normal&contentModules=&mode=view&displayGroupName=Magazines&limiter=&currPage=&disableHighlighting=false&displayGroups=&sortBy=&source=&search_within_results=&action=e&catId=&activityType=&scanId=&documentId=GALE%7CA225073904 ttp://ic. galegroup. com/ic/ovic/MagazinesDetailsPage/MagazinesDetailsWindow? failOverType=&query=&prodId=OVIC&window state=normal&contentModules=&mode=view&displayGroupName=Magazines&limiter=&currPage=&disableHighlighting=false&displayGroups=&sortBy=&source=&search_within_results=&action=e&catId=&activityType=&scanId=&documentId=GALE%7CA215000037 Barbie Doll Barbie Topic: Barbie General Function: To inform Specific purpose: To inform my audience of the history of the Barbie Doll. Organization Design: Topical Introduction Attention-Arousing and Orienting Material: When you think long hair, perfect skin, trendy clothes, and a rockin’ body, what comes to every little girls mind? Barbie of course! Credibility: As a child I had a Barbie or two, or twenty. When the day was rainy and no friends could come over and play I always knew my dear friends Tara and Tonya would be there for me.They were my favorite Barbie. They were twins, only because one Christmas I received the same doll from two different sides of the family. Both with long brown hair like me. In a way I felt like we were triplets. Hey! Every girl can dream. Thesis statement: Barbie was known to be every little girls friend and best secret keeper. Preview of the Main Points: First I will inform you a little about who had the brilliant idea of Barbie. Secondly I will give you the history of the very first Barbie. Lastly I will describe the changes of Barbie from then until now. Transition: Let me start off by telling you who the master mind behind Barbie was) Body I: The Barbie doll was invented in 1959 by Ruth Handler, whom referred to herself as â€Å"Barbie’s Mom† A: Ruth (co-founder of Mattel) invented and anatomically improbable molded plastic statuette named Barbie. 1. Ruth was born November 4, 1916 in Colorado. 2. She lived 84 long years before kicking the bucket on April 27, 2002 in Los Angeles, CA. 3. Ruth was the first to invent, first to patent, the doll we call Barbie.B: After watching her daughter spend long hours making paper dolls, she knew there had to be a better way 1. Ruth wanted every little girl to have the chance to be who she dreamed of 2. With Barbie it was possible for every girl to escape from life’s busy times. 3. She could grab her Barbie and BOMB†¦ she was all the sudden imagining roles as college st udents, cheerleaders, and adults with any desirable career. 4. She wanted to better facilitate the way young girls were playing with their dolls. (Transition: Who is Barbie? II: Barbie, invented in 1959 is the icon for both a steady outlet for girls dreams and a ever changing reflection of the American society. A. Unlike the baby dolls, Barbie had an adult bod 1. Barbie represents a woman of choice 2. Barbie can be a doctor today, and live off her dads money tomorrow. 3. Even in the early years of Barbie she didn’t have to settle for only being Kens Girlfriend. B. The first Barbie was sold for $3 1. Her additional clothing, based on latest runway fashion was sold for $1-5 . In the first years, 300,000 Barbie’s were sold. C. There’s not just one type of Barbie 1. In 1965, Barbie had bendable legs and eyes that opened and closed 2. In 1967, Barbie’s waist could now twist and turn 3. The best seller was released in 1992, the â€Å"totally Hair Barbie† (Transition: Barbie has underwent a couple â€Å"surgeries† over the years) III: Barbie has changed a lot over the past 54 years A. Barbie now days are a bite different 1. From the first Barbie to the ones now day a lot has changed 2.Some of these changes are a. Arched back b. Underwear are now flesh colored c. Her ribcage is more deflated d. She gained a butt B. Barbie’s clothes have become more reveling 1. Her first outfit (the 1 piece black and white swimsuit) is now a string bikini 2. Skirts have become shorter 3. Dresses are a lot tighter C. The first Barbie’s didn’t really branch out as far as hair colors and skin tones. 1. Today Barbie’s come in every hair color 2. Her skin is darker in some than others 3. The first black Barbie was introduced in 1980Conclusion Signal of end: In Conclusion Summary statement: You didn’t know there was that much to know about our miniature us did you? Neither did I. The fact that Ruth got such a brilli ant idea from just watching her daughter play, or how much history was in such a small thing. And all the changes a plastic doll can make on young girls life. Concluding Remarks: I just want to leave you with some words form Ruth herself. â€Å"Every little girl needed a doll through which to project herself into her dream of her future.If she was going to do role play of what she would be like when she was 16 or 17 is was a little stupid to play with a doll that had a flat chest. So I gave it beautiful breasts. Work Cited http://ic. galegroup. com/ic/ovic/MagazinesDetailsPage/MagazinesDetailsWindow? failOverType=&query=&prodId=OVIC&windowstate=normal&contentModules=&mode=view&displayGroupName=Magazines&limiter=&currPage=&disableHighlighting=false&displayGroups=&sortBy=&source=&search_within_results=&action=e&catId=&activityType=&scanId=&documentId=GALE%7CA225073904 ttp://ic. galegroup. com/ic/ovic/MagazinesDetailsPage/MagazinesDetailsWindow? failOverType=&query=&prodId=OVIC&window state=normal&contentModules=&mode=view&displayGroupName=Magazines&limiter=&currPage=&disableHighlighting=false&displayGroups=&sortBy=&source=&search_within_results=&action=e&catId=&activityType=&scanId=&documentId=GALE%7CA215000037